- by Bill Brine-Lead Generation Master
If you want to make money online, you have to sell something. And if you want to sell something, you are going to have to design ads or sales pages.
When designing an ad, one of the most important considerations is how to end the sales message. Here are 10 ideas for ending your sales message that will persuade people to purchase the product you are selling:
1. End your sales message by telling people what will happen if they buy your product. Use your most powerful benefit as the example.
2. End your sales message by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.
3. End your sales message with a question to which they will always answer "Yes". This will put them in the right frame of mind to answer "Yes" when you ask them to order.
4. End your sales message with a short review of your whole ad. Repeat all the major benefits and features they will receive.
5. End your sales message with a deadline. Tell them it's a limited time offer and they need to order by a specific date.
6. End your sales message with a powerful guarantee. Give them a lifetime or triple your money back guarantee.
7. End your sales message with a testimonial. Use one or more of your customers' testimonials that are believable and include specific results.
8. End your sales message with a free bonus. When you give them a free bonus it increases the product's perceived value.
9. End your sales message with a discounted price. Just list your regular price and then offer a discounted price off the order right now.
10. End your sales message with a free sample or a trial version of your product. If your ad didn't attract them to buy, maybe a free sample or trial would.
Using one or more of these strategies to end your sales message will make your readers more disposed to purchase the product. Try different combinations, and be sure to test the different combinations of strategies to see which works best.
Watch for more articles in my Make Money Online Advice series.
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0511
Fax: 760.280.8685
Skype: billbrine
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